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identity systems logotypes client AIDS Research Center Montefiore Medical Center, Bronx NY |
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The Ms Study explores the influence of HIV status on menopause. The Ms Study needs publicity materials to recruit participants. The design on the left was used as both a poster and a postcard (also Fran Greenberg/DiaGraphic Design work). The logotype gives a recognizable and consistent identity to all communications. It gives participants a sense of their importance to the study.
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